Personal Portfolio

About me

I’m Fatima Syed, a Digital Marketer focused on SEO and performance marketing (Google Ads and Meta Ads). I help businesses generate leads and sales by combining search optimization with conversion focused campaigns.

I handle campaign setup and optimization, and I implement GA4, GTM, and Meta Pixel so tracking is accurate and results are measurable. My work covers keyword research, SEO improvements, ad testing, creative and copy direction, and data driven optimization.

If you want support with SEO, Google Ads, or Meta Ads, message me with your website link and your goal (leads or sales). I will share clear next steps you can act on.

What i'm doing

Performance Marketing

Meta and Google campaigns focused on leads and sales, with structured testing and optimization.
SEO and Content Strategy

Keyword research, On & Off page SEO, Blog & Guest Posting, and content plans that target search intent.
Social Media Marketing & Video Marketing

I handle content ideas, post design, reels and short form videos, captions, scheduling, and publishing end to end to keep your brand consistent and active.
Tracking and Analytics

GA4, Google Tag Manager (GTM), and Meta Pixel setup to track leads and purchases accurately, so campaigns are optimized on real conversions.

Recommendations

Zia ur Rehman

CEO, Codenastic

It’s an absolute pleasure to write about Fatima, one of the most dedicated, hardworking, and talented colleagues I’ve had the opportunity to work with. I had the chance to work directly with her, and I’ve always found her to be incredibly cooperative, reliable, and team-oriented. Fatima is not only skilled but also humble in her approach. She accepts feedback and constructive criticism with grace and professionalism, always using it as an opportunity to improve. No matter what assignment she’s given, she consistently delivers high-quality results, and you can fully rely on her ability to handle tasks efficiently and thoughtfully. What’s even more admirable is her eagerness to learn. She stays updated with the latest tools and technologies and continually strives to grow. Her strong work ethic, positive attitude, and willingness to support her team make her an absolute asset to any organization.
Junaid Mir

Digital Marketing Team Lead

Fatima works with clarity and discipline. Amazing work in the digital marketing field. highly recommended!
Khansa Nadeem

Digital Marketing Lead, CODENASTIC

I had the chance to mentor Fatima from her first week and watched her grow into a confident Google Ads and Meta Ads specialist. She plans campaigns thoughtfully, aligns creatives with audiences, sets up pixels, events, and conversions correctly, and keeps budgets and pacing on track. She handles client queries with ease and now manages client ad accounts end to end. Highly recommended!

Clients

Resume

Education

FG, girls Inter College Abbottabad
2021 — 2023
Studied core subjects with a focus on building a strong academic foundation for software and technology.
COMSATS University Islamabad, Abbottabad Campus
2024 — Present
Focused on software development, web technologies, and project-based work, with a strong interest in marketing and growth. During my academic years, I participated in diverse extracurriculars. In school, I engaged in debate and environmental clubs, while in college, I contributed to the computer science society and served as student council treasurer. These experiences nurtured skills in communication, leadership, organization, and furthered my proficiency in computer skills. Software engineering demands proficiency in programming and problem-solving, collaboration within cross-functional teams, adaptability to evolving technologies, meticulous attention to detail for code reliability, effective communication with stakeholders, basic project management skills, and a commitment to continuous learning for professional growth.

Experience

Diploma in Information Technology (DIT)
Oct 2022 — Sep 2023
Completed hands on training in computer fundamentals, MS Office, and basic web concepts with practical assignments.
SEO & Digital marketing at Eagle Web Solution
Sep 2023 — Jan 2025
My part-time internship at Eagle Web Solutions provided extensive project-based learning and hands-on experience in web development, database management, and software testing. Collaborating with the team enhanced my communication and problem-solving skills, while working in a professional environment taught me effective time management and meeting deadlines. Overall, the experience significantly contributed to my professional growth in the field.
Digital Marketing Intern at URRAAN - Runway to Digital Flight
Mar 2024 — May 2024
At Urraan, my internship immersed me in digital marketing, providing hands-on experience across various areas. Over 2 Months, I actively contributed to: Crafting SEO-optimized content for digital platforms. Managing social media presence, driving engagement and growth. Planning, executing, and analyzing email marketing campaigns. Utilizing analytics tools for data-driven decision-making. Conducting market research and collaborating on integrated campaigns. This experience equipped me with essential skills and insights, preparing me for impactful contributions in digital marketing roles.
Digital Marketing & SEO at National Vocational and Technical Training Commission NAVTTC
May 2024 — Jul 2024
As a digital marketer and SEO specialist, I led a successful SEO overhaul for a mid-sized e-commerce brand. Conducting a thorough audit, I devised a targeted strategy focusing on technical optimizations, content enhancements, and strategic link building. Through meticulous execution and data-driven insights, we witnessed a significant increase in organic traffic, keyword rankings, and ultimately, revenue. This experience reinforced the importance of adaptability and data-driven decision-making in achieving tangible results in the digital realm.
Digital Marketer And SEO Manager At Kawiish
May 2024 — Aug 2024
ln my role as a digital marketing and SEO specialist, I spearheaded a local SEO campaign for a multi-location service provider. By optimizing Google Business Profiles, implementing location-specific landing pages, and leveraging localized content strategies, we achieved a dramatic uplift in local search visibility and lead generation. The campaign not only boosted foot traffic and conversions but also emphasized the value of precision targeting and continuous performance monitoring in a competitive market.
Digital Marketer At CODENASTIC
Aug 2024 — Present
As a Digital Marketer at Codenastic, I leveraged data-driven strategies to enhance brand visibility, manage PPC campaigns, and optimize SEO for diverse projects. My role involved running targeted ad campaigns across Google Ads, social media, and various digital platforms to drive qualified traffic and boost conversions. I worked closely with cross-functional teams to ensure the seamless execution of marketing initiatives, performed in-depth market analysis, and utilized analytics tools to monitor campaign performance. My efforts resulted in improved ROI and increased customer engagement for Codenastic's clients.